Pioneers in such efforts are sharing their practices on a new website. The Natural Capital Business Hub, launched Wednesday at the 2014 GreenBiz Forum, is a joint effort of The Nature Conservancy and the Corporate EcoForum. It showcases the natural capital efforts of some 40 companies — from Alcoa to Lockheed Martin to YES Bank — representing $1.4 trillion in revenues. Nonprofits involved include BSR, Trucost and World Wildlife Fund (WWF).
"There’s more going on in this field than people expect, and it’s really boomed in the last couple of years," said Michelle Lapinski, senior advisor, Businesses Valuing Nature, at The Nature Conservancy.
The hub's core tool is a database of case studies, which you can search by industry, geography, benefit, approach or ecosystem. Supporting articles introduce visitors to the basic concepts of valuing natural capital, with categories offering to help you "make the case, benchmark, implement and connect" your own efforts.